Fieldwork
a two-week brand sprint
plate 01 — in the field
02 — fieldwork
Two weeks to give your brand somewhere to stand.
A two-week brand sprint for founders ready to finally look like themselves.
$4,500 · fixed scope
fig. 02
day 01, breaking ground
Who it's for
(02 — 07)
The business is there.
The visuals aren't yet.
obs. 01
You've outgrown the DIY identity.
obs. 02
You're launching and need to look ready on day one.
obs. 03
You know what you do, not how it should look.
Field to form
(03 — 07)
03 — field to form
notes
Start in the field. Leave with form.
Week one is research & build. Week two is finalizing your brand's true visual identity.
plate 02 — taking form
The sprint
(04 — 07)
Fourteen days,
four stages.
days 01–03
The Field
Research: your business, audience and competition.
days 04–05
True North
One creative direction to steer everything.
days 06–11
The Form
Mark, type, color and supporting graphics.
days 12–14
Into the World
The identity applied to three real touchpoints.
The field kit
(05 — 07)
What you leave with
14 items
01
Pre-sprint questionnaire
02
60–90 min kickoff call
03
One creative direction
04
Primary logo
05
Secondary mark or wordmark
06
Color palette
07
Typography system
08
Graphic elements: pattern, texture, icons
09
Photo or illustration direction
10
Brand guide, 8–12 pages
11
Three applications, your pick
12
Logo files: SVG, PNG, PDF
13
Color + type spec sheet
14
One refinement round
The terms
(06 — 07)
Simple, on purpose.
One price, one timeline, no surprises.
Package Pricing
$1,500
Two weeks, one fixed scope.